{"title":"The Founding Collection","description":"\u003cp\u003e\u003cstrong\u003eShop The Neoma Originals—our first collection of handmade cotton dresses, designed in Australia with relaxed fits, timeless prints and effortless femininity.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"neoma-meher-shirt-dress","title":"Neoma Meher Shirt Dress","description":"\u003cp\u003eThe Neoma Meher Shirt Dress is crafted from breathable 100% cambric cotton and hand-block printed by skilled artisans, giving every piece a softly unique character. Designed in an easy shirt-style silhouette with a classic collar and gentle waist tie, it drapes well across seasons — light in summer, easy to layer in winter.\u003c\/p\u003e\n\u003cp\u003eMade for everyday wear, travel and garden outings.\u003c\/p\u003e\n\u003cp\u003e• 100% premium cambric cotton (soft \u0026amp; breathable)\u003cbr\u003e• Hand-block printed\u003cbr\u003e• Classic shirt-dress silhouette\u003cbr\u003e• Soft collar neckline\u003cbr\u003e• Adjustable waist tie\u003cbr\u003e• Relaxed free-size fit\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eCold gentle hand wash • Mild detergent • Dry in shade • Warm iron inside-out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit \u0026amp; model\u003c\/strong\u003e\u003cbr\u003eModel height: approx. 167 cm (5'6\")\u003cbr\u003eBust 87 cm | Waist 75 cm | Hips 102 cm\u003cbr\u003eWearing Free Size (fits AU 8–14 comfortably).\u003c\/p\u003e\n\u003cp\u003eHandmade by skilled artisans in Jaipur, India, after you order. Please allow 2–3 business days before dispatch. Slight variation in print placement is part of the hand-block process.\u003c\/p\u003e","brand":"House Of Neoma","offers":[{"title":"Default Title","offer_id":45397335146540,"sku":null,"price":74.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7535\/5948\/files\/IMG_6118.jpg?v=1771468698"},{"product_id":"neoma-amara-maxi-dress","title":"Neoma Amara Maxi Dress","description":"\u003cp\u003eSoft, graceful, and timeless.\u003cbr\u003eThe Neoma Amara Maxi Dress is crafted from breathable 100% cotton and hand-block printed by skilled artisans, giving every piece a quietly unique charm. Designed with a relaxed flowing silhouette, gentle gathers, and tassel tie detail, it moves beautifully across seasons — light in summer, layered effortlessly in winter.\u003c\/p\u003e\n\u003cp\u003ePerfect for slow mornings, travel days, festive moments, and everyday elegance.\u003c\/p\u003e\n\u003cp\u003e• 100% premium cambric cotton (soft \u0026amp; breathable)\u003cbr\u003e• Hand-block printed\u003cbr\u003e• Flowy maxi length\u003cbr\u003e• Soft neckline with tassel tie\u003cbr\u003e• Relaxed free-size silhouette\u003cbr\u003e• Comfortable sleeves\u003c\/p\u003e\n\u003cp\u003eCold gentle hand wash • Mild detergent • Dry in shade • Warm iron inside-out.\u003c\/p\u003e\n\u003cp\u003eModel height: approx. 167 cm (5'6\")\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBust 87 cm | Waist 75 cm | Hips 102 cm\u003cbr\u003eWearing Free Size (fits AU 8–14 comfortably).\u003c\/p\u003e\n\u003cp\u003eHandmade by skilled artisans in Jaipur, India, after you order. Please allow 2–3 business days before dispatch.\u003c\/p\u003e","brand":"House Of Neoma","offers":[{"title":"Default Title","offer_id":45208978915372,"sku":null,"price":64.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7535\/5948\/files\/IMG_6014.jpg?v=1771585116"},{"product_id":"neoma-aarzoo-maxi-dress","title":"Neoma Aarzoo Maxi Dress","description":"\u003cp\u003eGraceful, breathable, and timeless.\u003cbr\u003eThe Neoma Aarzoo Maxi Dress is crafted from soft 100% cotton and hand-block printed by skilled artisans, making every piece quietly unique. Designed with a relaxed flowing silhouette and gentle flare, it moves beautifully across seasons — light in summer, layered in winter.\u003c\/p\u003e\n\u003cp\u003e• 100% breathable cambric cotton\u003cbr\u003e• Hand-block printed\u003cbr\u003e• Flowy mid-axi length\u003cbr\u003e• Soft V-neck with hidden hook\u003cbr\u003e• Loose sleeves \u003cbr\u003e• Smocked back for comfort\u003c\/p\u003e\n\u003cp\u003eWash Care - Cold gentle hand wash • Mild detergent • Dry in shade • Warm iron inside-out.\u003c\/p\u003e\n\u003cp\u003eModel height: 5'6 | 167 cm\u003cbr\u003eBust 87 cm | Waist 75 cm | Hips 102 cm\u003cbr\u003eWearing Free Size (fits AU 8–14 comfortably).\u003c\/p\u003e","brand":"House Of Neoma","offers":[{"title":"Default Title","offer_id":45397329248300,"sku":null,"price":74.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7535\/5948\/files\/IMG_6081.jpg?v=1771468074"},{"product_id":"neoma-anika-midi-dress","title":"Neoma Anika Midi Dress","description":"\u003cp\u003eTimeless, soft, and quietly elegant.\u003cbr\u003eThe Neoma Anika Midi Dress is crafted from breathable 100% cotton and hand-block printed by skilled women artisans, giving each piece its own unique beauty. Designed with a softly gathered waist and flowing silhouette, it feels effortless across seasons — light in summer, layered beautifully in winter.\u003c\/p\u003e\n\u003cp\u003ePerfect for everyday elegance, work, travel, and slow-fashion styling.\u003c\/p\u003e\n\u003cp\u003e• 100% premium cambric cotton (soft \u0026amp; breathable)\u003cbr\u003e• Hand-block printed\u003cbr\u003e• Classic midi length\u003cbr\u003e• Soft gathered waist\u003cbr\u003e• Relaxed free-size silhouette\u003cbr\u003e• Comfortable full sleeves\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eCold gentle hand wash • Mild detergent • Dry in shade • Warm iron inside-out.\u003c\/p\u003e\n\u003cp\u003eModel height: approx. 167 cm (5'6\")\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBust 87 cm | Waist 75 cm | Hips 102 cm\u003cbr\u003eWearing Free Size (fits AU 8–14 comfortably)\u003c\/p\u003e\n\u003cp\u003eHandmade by skilled artisans in Jaipur, India, after you order. Please allow 2–3 business days before dispatch.\u003c\/p\u003e","brand":"House Of Neoma","offers":[{"title":"Fits AU 8–14 \/ 100% cotton","offer_id":45397334065196,"sku":null,"price":89.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7535\/5948\/files\/IMG_7954.jpg?v=1771585045"},{"product_id":"neoma-meadow-bloom-dress","title":"Neoma Meadow Bloom Dress","description":"\u003cp\u003eSoft, playful, and quietly elegant.\u003cbr\u003eThe Neoma Meadow Bloom Dress is crafted from breathable 100% cotton and hand-block printed with delicate floral motifs by skilled artisans, giving every piece its own charm. Designed with a relaxed flowing silhouette and airy sleeves, it feels effortless across seasons — light in summer, layered with boots or jackets in winter.\u003c\/p\u003e\n\u003cp\u003ePerfect for brunch, travel, picnics, and everyday slow-fashion styling.\u003c\/p\u003e\n\u003cp\u003e• 100% premium cambric cotton (soft \u0026amp; breathable)\u003cbr\u003e• Hand-block printed\u003cbr\u003e• Flowy mini\/midi length\u003cbr\u003e• Relaxed V-neckline\u003cbr\u003e• Airy loose sleeves\u003cbr\u003e• Comfortable free-size silhouette\u003c\/p\u003e\n\u003cp\u003eCold gentle hand wash • Mild detergent • Dry in shade • Warm iron inside-out.\u003c\/p\u003e\n\u003cp\u003eModel height: approx. 167 cm (5'6\")\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBust 87 cm | Waist 75 cm | Hips 102 cm\u003cbr\u003eWearing Free Size (fits AU 8–14 comfortably).\u003c\/p\u003e\n\u003cp\u003eHandmade by skilled artisans in Jaipur, India, after you order. Please allow 2–3 business days before dispatch.\u003c\/p\u003e","brand":"House Of Neoma","offers":[{"title":"Default Title","offer_id":45397333770284,"sku":null,"price":74.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7535\/5948\/files\/IMG_7992.jpg?v=1771584904"},{"product_id":"neoma-rosalie-maxi-rosewood-print","title":"Neoma Rosalie Maxi – Rosewood Print","description":"\u003cp\u003eSoft, romantic, and timeless.\u003cbr\u003eThe Neoma Rosalie Maxi Dress is crafted from breathable 100% cotton and hand-block printed with delicate floral motifs by skilled artisans, giving every piece a unique charm. Designed with a relaxed flowing silhouette and adjustable waist tie, it feels effortless across seasons — light in summer, layered in winter.\u003c\/p\u003e\n\u003cp\u003ePerfect for everyday elegance, travel, brunch, and slow-fashion styling.\u003c\/p\u003e\n\u003cp\u003e• 100% premium cambric cotton (soft \u0026amp; breathable)\u003cbr\u003e• Hand-block printed\u003cbr\u003e• Flowy maxi length\u003cbr\u003e• Adjustable waist tie for shape\u003cbr\u003e• Relaxed free-size silhouette\u003cbr\u003e• Comfortable sleeves\u0026amp;nbsp;\u003c\/p\u003e\n\u003cp\u003eWash Care - Cold gentle hand wash • Mild detergent • Dry in shade • Warm iron inside-out.\u003c\/p\u003e\n\u003cp\u003eModel height: approx. 167 cm (5'6\")\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBust 87 cm | Waist 75 cm | Hips 102 cm\u003cbr\u003eWearing Free Size (fits AU 8–14 comfortably).\u003c\/p\u003e\n\u003cp\u003eHandmade by skilled artisans in Jaipur, India, after you order. Please allow 2–3 business days before dispatch.\u003c\/p\u003e","brand":"House Of Neoma","offers":[{"title":"Default Title","offer_id":45397333671980,"sku":null,"price":64.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7535\/5948\/files\/IMG_5963.jpg?v=1771466975"},{"product_id":"neoma-meher-maxi-dress","title":"Neoma Axis Maxi Dress","description":"\u003cp\u003eSoft, feminine, and timeless.\u003cbr\u003eThe Neoma Axis Maxi Dress is crafted from breathable 100% cotton and hand-block printed by skilled artisans, giving each piece a quietly unique beauty. Designed with a relaxed flowing silhouette and gentle flare, it moves effortlessly across seasons — light in summer, layered in winter.\u003c\/p\u003e\n\u003cp\u003ePerfect for everyday elegance, travel, festive moments, and slow-fashion styling.\u003c\/p\u003e\n\u003cp\u003e• 100% premium cambric cotton (soft \u0026amp; breathable)\u003cbr\u003e• Hand-block printed\u003cbr\u003e• Flowy maxi length\u003cbr\u003e• Soft V-neck with tassel ties\u003cbr\u003e• Relaxed free-size silhouette\u003cbr\u003e• Lightweight, easy to layer\u003c\/p\u003e\n\u003cp\u003eWash Care - Cold gentle hand wash • Mild detergent • Dry in shade • Warm iron inside-out.\u003c\/p\u003e\n\u003cp\u003eModel height: 167 cm (5'6\")\u003cbr\u003eBust 87 cm | Waist 75 cm | Hips 102 cm\u003cbr\u003eWearing Free Size (fits AU 8–14 comfortably).\u003c\/p\u003e\n\u003cp\u003eHandmade by skilled artisans in Jaipur, India, after you order. Please allow 2–3 business days before dispatch.\u003c\/p\u003e","brand":"House Of Neoma","offers":[{"title":"Default Title","offer_id":45397334622252,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7535\/5948\/files\/IMG_6349.jpg?v=1771544412"},{"product_id":"neoma-sitara-grey-midi","title":"Neoma Sitara Grey Midi","description":"\u003cp\u003eElegant, effortless, and made to last.\u003cbr\u003eThe Neoma Sitara Grey Midi Dress is crafted from soft 100% cotton and hand-block printed by skilled artisans, giving each piece a quietly unique charm. Designed with a relaxed free-size fit and gentle flow, it feels comfortable across seasons — easy to layer in winter and light and breathable in summer.\u003c\/p\u003e\n\u003cp\u003ePerfect for everyday wear, work, travel, and slow-fashion styling.\u003c\/p\u003e\n\u003cp\u003e• 100% premium cotton (soft \u0026amp; breathable)\u003cbr\u003e• Hand-block printed\u003cbr\u003e• Classic midi length\u003cbr\u003e• Relaxed free-size silhouette\u003cbr\u003e• Soft neckline\u003cbr\u003e• Comfortable sleeves\u003c\/p\u003e\n\u003cp\u003eWash Care - Cold gentle hand wash. • Mild detergent • Dry in shade • Warm iron inside-out.\u003c\/p\u003e\n\u003cp\u003eModel height: 167 cm (5'6\")\u003cbr\u003eBust 87 cm | Waist 75 cm | Hips 102 cm\u003cbr\u003eWearing Free Size (fits AU 8–14 comfortably).\u003c\/p\u003e","brand":"House Of Neoma","offers":[{"title":"Default Title","offer_id":45307685371948,"sku":null,"price":55.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7535\/5948\/files\/IMG_6312.jpg?v=1771544468"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/7535\/5948\/collections\/IMG_6118.jpg?v=1785730116","url":"https:\/\/www.houseofneoma.com\/collections\/the-founding-collection.oembed","provider":"House Of Neoma","version":"1.0","type":"link"}